December 31, 2011

Quick Trip's Competitive Advantage

Alabama River from the Edmund Pettus Bridge
Every morning I drink several diet cokes to get the day going. I never drank coffee because I was happy with a morning coke, so I didn't need to acquire a taste for coffee. I like my diet coke in a can very cold. From time to time I am out at home. Over the years I have tried different things to make a "hot" diet coke cold. The freezer for 20 minutes works okay.
But recently, I discovered that QT (Quick Trip) gas stations have cold 12 packs of diet coke. The other day when I purchased four with their buy 3 get 1 free promotion I told the clerk that they only had one more cold. He said, "Everything you see is stored in the back in a refrigerator. So there is always another cold drink." I have thought about this a lot. What all is in that store?

Now I have two reasons to go to QT. They usually have the best price for gas and I know they have a cold diet coke waiting for me.

What is your competitive advantage?

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